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 What
is Square One's approach to custom publishing?
Simply put, we will create magazines, newspaper inserts, newsletters and websites that are tailored to meet your marketing goals, while still repecting your professionalism.
The Square One network of professional writers, photographers and designers will produce the publication you've dreamed about. One that puts your business and professional goals at the top
of its agenda.
YOUR vision care magazine.
Who is Square One's audience? Your patients. Your customers. The vision care consumer. We can mail your magazine directly to your patients, or, if you prefer, further develop your patient base
by merging it with prospects in your marketing region to give you the most effective market penetration possible.
How is Square One different?
Unlike the trade magazines and professional journals that are mailed to you each month, Square One target the vision care CONSUMER.
Your patients and prospects. Unlike general consumer publications, Square One magazines focus on the vision care needs of consumers, providing useful, solid information told in an exciting
and compelling way by professional journalists.
And, unlike so-called "waiting room magazines," Square One is custom-produced to put your practice in the spotlight.
It's YOUR magazine, and you will help shape the messages to maximize its marketing potential.
Who's behind Square One?
Two award-winning magazine pros whose work you will recognize from their past vision care publishing triumphs. Jody Stone and Bill Milne.
For more than a decade they teamed up on a number of projects, including Eye Quest Magazine, Vision Monday, Optometric Management and Ophthalmology Management.
Stone, chief editor and publisher of many national vision care magazines over the past 20 years, was founding
Editor of Vision Monday before co-founding Eye Quest Magazine with his partner, the late Dr. Jake Rosner.
At Eye Quest Bill Milne, serving as art director, elevated the design of all vision care magazines with his provocative covers and photographic portraits.
 Can I afford a custom-published Square One
publication?
Publishing a unique magazine that puts your practice in the spotlight is not cheap.
But as professional publishers, Stone and Milne know how to produce cost-effective publications that are stylish and compelling.
And as a practicing vision care professional, you could be eligible for a number of programs that can cut costs dramatically.
The real question is "Can you afford NOT to be in a custom-published Square One publication? Take that first step towards making YOUR magazine a reality.
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